Bills Mafia, Josh Allen celebrate Madden NFL 24 cover

In the glossy, beautiful world of corporate marketing, consumers often understand that in order to pull off that perfect look —

it takes studios and teams of people who expertly make paid actors or beyond-perfect product examples look beyond perfect.

That hard work pays off when so many consumers notice the results.

So when rumors swirled that Buffalo Bills quarterback Josh Allen was likely to grace the cover of “EA Sports Madden NFL 24,”

all anyone could discuss is how Allen would actually be portrayed.

Perhaps most-requested by fans was for Allen to be leaping, or otherwise doing typical Allen things. Simply put: things captured time and again by sports photographers everywhere.

To be sure, one exception to the above “picture-perfect” marketing paradigm is found in the world of sports photography.

Certainly, very talented people are behind those cameras that capture so many of our favorite unforgettable moments —

but they’re seldom posed shots and the result often relies on timing and an unspoken dash of luck. But to pull off what’s necessary for a franchise like Madden,

it takes a bit of both techniques for something to stick. So how might a studio setting truly capture the genuine magic of a post=touchdown celebration?

When Josh Allen finally revealed the Madden cover news on Twitter, fans learned that two covers would be made available based on the level of game purchased.

The image used for the deluxe edition of Madden 24 immediately sent Bills fans on a public quest to find out

if those fans celebrating with Allen were genuine members of Bills Mafia, or simply hired actors.

As Bills beat reporter Matt Parrino of wrote in his article for on Thursday about the “EA Sports Madden NFL 24” launch party,

indeed — Per Allen — those fans are the genuine article. “(EA Sports) brought fans from a Bills Mafia backer bar in L.A,” Allen said.

“They didn’t tell them that they were gonna be on the cover so when we walked out, their reactions were real and genuine.”


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