Georgia defensive back Javon Bullard had a fantastic postseason,
earning defensive MVP honors in both the Chick-fil-A Peach Bowl and the College Football Playoff championship game.
His crushing hit against Ohio State receiver Marvin Harrison Jr. in the back of the end zone was initially ruled targeting,
but the call was overturned and allowed Georgia to keep things close enough to pull off the victory.
The hit may have saved UGA's season,
and Bullard is capitalizing on it by signing another NIL deal inspired by the play.
Alumni Cookie Dough, an Athens, Georgia, cookie dough shop,
has introduced a new flavor called "Bullard's Buckeye Crunch."
The flavor consists of chocolate cookie dough with peanut butter candies and Oreos.