Apple on Wednesday unveiled the iPhone 14 Pro and iPhone 14 Pro Max models at its "Far Out" event in Cupertino, California, where the company showed off the next iteration of its popular mobile handset line.
The new iPhone features a smaller pill-shaped notch. The notch has moving alerts and notifications around it, integrating the cutout into the phone's UI. Apple calls this Dynamic Island.
Apple says the iPhone 14 Pro is seeing an upgraded Super Retina XDR display, hitting 2,000 nits of brightness.
The display's LTPO technology allows it to jump down to a 1Hz refresh rate dynamically, lowering power consumption.
Powering the iPhone 14 is the A16 Bionic chip featuring 16 billion transistors on a 4-nanometer process.
Apple says the chips efficiency cores make it 40% faster at third of the power consumption when compared to the competition.
The GPU sees an upgrade as well, with 50% more memory bandwidth. The display engine on the A16 Bionic chip help power the LTPO display as well as the Dynamic Island.
IPhone 14 Pro will feature a 48-megapixel camera. The quad-pixel sensor takes groups of four pixels and makes them act as one large pixel for better light capture.
Android manufacturers employ a similar technique with high megapixel camera sensors. Apple will let people shoot in Pro Raw mode, allowing shots at full uncompressed 48-megapixels.
Apple has developed a new computational image processing method to take advantage of the new pixel pattern for better color accuracy and detail in difficult shots. With the Photonic Engine, Apple says people will get a three-times improvement in low-light photos.
In video capture, Apple says the iPhone 14 Pro will come with Pro Video and Cinematic modes that can record at 4K and 24 frames-per-second.
Apple says the iPhone 14 Pro will feature all-day battery life. The upcoming iOS 16 will be the operating system powering Apple's iPhone 14 line out of the box.
The iPhone 14 Pro will feature the same features found in the base iPhone 14, such as Emergency SOS and Crash Detection.
The iPhone 14 Pro will start at $999 (£1,099, AU$1,749). The 14 Pro Max will start at $1,099 (£1,199, AU$1,899). Both of Apple's handsets are cheaper than the base iPhone 14 and 14 Plus devices, which start at $799 (£849, AU$1,399) and $899 (£949, AU$1,579) respectively.
Pre-orders start on Sept. 9 with the phones launching on Sept. 16.