Michigan athletics announces new NIL partnership with Learfield

Michigan football really needed some positive name, image and likeness news heading into national signing day.

While NIL didn’t appear to have an effect on signing day proper, the new initiative looks as though it could in the future.

A week and a half after Alabama announced an NIL partnership with broadcaster Learfield,

 the Wolverines are apparently following suit. In a release from Michigan athletics,

athletes will be able to utilize official “marks, logos ,

and intellectual property” with either a brand or the player’s established NIL.

The University of Michigan and Michigan Sports Properties have announced they will incorporate LEARFIELD Allied,

 a first-of-its-kind initiative enabling brands to partner with universities ,

and student-athletes to create co-branding opportunities around name, image, and likeness (NIL).


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