NIL in college football College football has been a strictly amateur sport since 1869. Officially it still is, but for the first time,
layers on the field are now permitted to legally put some money in their pockets.
NCAA athletes can now make money in business ventures without losing their eligibility
after state laws and NCAA changes have erased rules that kept athletes from earning income in college.
layers on the field are now permitted to legally put some money in their pockets.
What is NIL? Literally, it means "name, image, and likeness," and refers to college athletes' ability to profit off themselves.
Players can accept money from business
What is an NIL collective? A collective is a company, usually established by wealthy alumni at schools,
that collects financial resources and directs them to athletes for the right to use their name, image, and likeness.
Collectives help facilitate NIL deals for athletes, but are not operated by universities or their athletic departments.
Who benefits? Mostly, the top college football players from the top schools with the most recognition.
Some have signed deals in the hundreds of thousands of dollars, while elite stars have inked reported deals that run into seven figures.